Trusted referrals are an invaluable source of revenue generation and business development. Relationship connections are used to qualify business leads and navigate a path through organisational cultures and decision-making processes. Alumni programmes, for example provide fast reach to people who have relevant knowledge, expertise or influence. Employees who leave to join existing and potential “cooperators,” such as customer companies, suppliers and partners can facilitate the creation and strengthening of business relationships with those organisations.1

Communities for customers and prospects, suppliers, partners, alumni and employees can be built and connected together to promote business referral activity. The Employer Connections platform embeds the business referral process into each community, integrating with existing marketing processes and enabling referrals to be qualified and progressed through to completion. The entire process is tracked and measured, allowing flexible rewards for successful sales results and incentives for contributions to first, second and third degree referral introductions.

A customer pipeline community can be created to capture and build relationships with both existing customers and prospects.

Customer prospects can be invited to join the customer pipeline community. Here, they are treated to an exclusive preview and can enjoy the privileges and benefits of being a valued customer. This includes the opportunity to share knowledge, innovations, insights and networking relationships.

Our system enables external and internal networks and groups to form around the specific needs of each customer. We simplify customer engagement, networking and referral processes by allowing employees to communicate directly with customers in the same trusted social network platform. For example, existing customers may enable their business and procurement contacts to collaborate directly in the network with the employer’s account team in sales, account management, marketing, support, product development and finance.

Marketing transactions and events can be tracked and measured against objectives to determine performance in the community.

An alumni community can be built for marketing and business development purposes. Alumni communities can grow to 2 to 4 times the size of the current employee community. The affinity relationship that leavers and retirees have with the employer identity is often very strong and can be leveraged to create a powerful force of brand advocates.

Alumni communities can be used as a channel for direct product sales. Staff discount type schemes can be modified and extended to former employees who continue to remain loyal to the brand. Direct product purchases and referral of new customers can be incentivised with loyalty rewards.

Network relationships with alumni members can also provide a powerful connection route for employees to reach new customers, markets, products or innovation.

Marketing and sales transactions and events can be tracked and measured against objectives to determine performance in the alumni community.