Knowledge sharing thrives in trusted communities where people are empowered to connect and engage with each other.
Simon, a Partner at General Law LLP, is trying to break into a new account relationship with Investment Bank Inc.
In an Internet age with universal access to content, the new advantage is context1 and how we communicate this knowledge to solve complex relationship and pattern recognition problems.2
Tacit knowledge is the arena where humans excel over computers as we can build relationships to transfer this type of information.
Computers have become the infrastructure of the global economy, helping jobs move quickly to sources of cheap labor.3 The greatest impact has been on rules-based jobs where knowledge is explicit4 and can be automated.
In the knowledge economy of the future the job skills that will grow in importance are those requiring expert thinking and complex communication.5
Our personal networks, relationships and friendships connect us to people who have knowledge. Finding and sharing tacit knowledge and talent is the key to competitive advantage.
Mark Zuckerberg, CEO of Facebook, attributes the power of Facebook to the “social graph,” the network of connections and relationships between people. He said, “It’s the reason Facebook works.”6
References:
1.Valdis Krebs – Working in the Connected World 2000
2,3,4,5 Frank Levy and Richard J. Murname – The New Division of Labor – Princetown University Press 2004
6. http://www.zdnet.com/blog/btl/facebooks-zuckerberg-uncorks-the-social-graph/5156
